Professional Background

Below I have sectioned my experience into two parts, Startup and Career Profile. Simply click on a tab on the left to see the content.

**For a downloadable copy of my resume, please go here**

Startup Experience

Tirendo
Mar 2014 – Aug 2014
B&G Window Fashions
October 2012 – Present
Franklin Street
Dec 2007 – March 2010
Loyal Source
Oct 2006 – Dec 2007
H/S Global Trading Grp.
April 2006 – Nov 2006
Interactive Online Corp.
1998 – 2001
Miscellaneous
Berlin, Germany

Tirendo was founded in October, 2011 as a Project-A backed venture. Located in Berlin, Germany, Tirendo is present in 11 countries and offers tires, rims, and other automotive parts and accessories. 

As of August 2014, over 50 employees (including myself) lost their jobs due to restructuring. You can read more about it here: http://www.deutsche-startups.de/2014/07/30/turbolente-zeiten-bei-tirendo/

Senior Business Developer, Project Team Leader – International

Business Development:

  • Originally hired as UK Country Manager; Managed the launch of Tirendo.co.uk
  • Analyzed KPI’s and developed solutions improve country website performance, i.e. changes in catalog sorting
  • Coordinated marketing campaigns with respective departments, i.e.  SEM, Affiliate, etc.
  • Developed landing page concepts with CRO and Marketing departments

Project Team Leader:

  • Lead a team of business developers on cross-country projects aimed at improving conversion rates
  • Held weekly, and, as needed meetings with team to develop and coordinate projects
  • Provided training workshops on Google Analytics, AdWords, and Funnel Reports for junior team members
B&G Window Fashions was founded in July, 2012 and has quickly become one of the top purveyors of custom window fashions in the greater southwest Florida region.

As a Strategy and Marketing Consultant for B&G, I wrote a comprehensive business plan, helping evaluate the market and develop a strategy. I also designed and implemented the corporate website using WordPress. In a limited part-time capacity, I am currently responsible for all website updates as well as all online marketing activities.

 Franklin Street Financial Partners is a fully integrated commercial real estate firm specializing in investment sales, finance, insurance, asset management, property management and leasing.

Founded in 2007, I was one of the first 10 employees at FSFP, working in the Capital Advisors business unit. After a reorganization, I was paired with one of the partners to start a new business unit – Commercial Property Management. Through prospecting and cold calling, I helped grow our customer base and was responsible for the addition of clients/properties that are still in the portfolio today.

Loyal Source is a full service recruiting and staffing firm headquartered in Orlando, FL. Founded in 2006, Loyal Source originated as a leading firm for the placement of banking and financial professionals.

As one of the first employees at Loyal Source, my role was two-fold. As a Senior Executive Recruiter, I was tasked with continuing our financial recruiting efforts, as well as spearheading the expansion into recruiting for ICT positions.

As Technology Manager, I designed and implemented the company website using Joomla. I also held company-wide classes on how to use new technologies, optimize their research methods,  as well as brief employees on technical aspects of new positions we were recruiting for.

H/S Global Trading Group was formed to acquire local import/export firm located in Los Angeles, CA.  Relocating from Florida to become employee #3, my duties were manifold. As Sales and Operations Manager, I oversaw all daily operations including customer relations, sales order fulfillment, management of warehouse staff, and updating of the company website.

I was also responsible for the design and implementation of a new company website consisting of over 700 products. The company has since reorganized and has moved from novelty and dollar store items to designer items for the home.

Founded in 1997, Interactive Online was one of the first entrants to the web hosting market. As a part-time employee (#3), I mainly focused on sales support and customer service, but also assisted the founder with website updates and database management. I also contributed to developing marketing and business development strategies.

logo_bigI have attempted my own ventures as well in the past.  In 2006 I founded CareerMoon, which was a job board focused Alternative Medicine, Wellness, Spa & Creative Services Careers. There was a void in the job board market, and this site was an attempt to fill it. While I received some good responses from job seekers, I eventually had to close the site because of lack of traction with employers. Here is a snapshot of the site back in 2006.

On the Entrepreneurship page you’ll find some of the projects I have completed or am currently still working on.

Career Profile

Digital Marketing Consultant
Jan 2013 – Present
Home Improvement/Remodeling Industry
June 2015 – Mar 2016
Tirendo
Mar 2014 – Aug 2014
Intercultural Elements
Sept 2013 – Mar 2014
HHL Leipzig Graduate School of Mgmt
Nov 2012 – Mar 2014
Self-Employed
March 2010 – Sept 2011
Franklin Street
Dec 2007 – March 2010
Loyal Source, LLC
Oct 2006 – Dec 2007 
H/S Global Trading Grp.
April 2006 – Nov 2006
General Electric Corp. – GE Healthcare Lunar
Jan 2003 – Aug 2005

Digital Marketer and Web Designer – https://happyrobot.co/
Through my brand Happy Robot, I provide website and digital marketing services to local businesses.

Business Development / Account Management:

  • Prospect potential new clients through networking, social media, email, and referrals.
  • Study current digital assets/campaigns of client to suggest improvements and new solutions.
  • Educate clients on potential solutions and how they can contribute to business growth.
  • Perform account management duties, including reporting, troubleshooting, and resolution.
  • Ensure customer satisfaction by meeting project deadlines, providing excellent communication, and resolving issues quickly.

Online Marketing:

  • On-page SEO: Optimization of Heading tags, Alt tags, site structure, internal linking, etc.
  • Off-page SEO: Creation of web 2.0 properties, link building, etc.
  • Creation and maintenance of social media properties; IFTTT syndication setup
  • Google My Business listing and Google Maps optimization
  • Keyword research, blog post and website content creation
  • Creation and optimization of SEM/PPC campaigns, i.e. Facebook ads, AdWords, etc.
  • List building, Landing Page creation, A/B Testing and Conversion Rate Optimization
  • SEO Audits, SERP Monitoring, Traffic Analysis – SEMrush, BrightLocal, Google Analytics

Web Design:

  • Full lifecycle WordPress website development, from concept creation to site launch
  • WordPress theme and plugin selection, installation and customization
  • Edit and customize HMTL, CSS, and PHP source files
  • Setup and configuration of website in cPanel; Optimize website speed and performance
  • Creation and customization of images/graphics in Adobe Photoshop or other graphics programs

I also work on personal Affiliate Marketing projects which involve other areas, such as:

  • Creation and management of Affiliate Marketing campaigns (member of several Affiliate networks)
  • Paid traffic generation through ad networks like BuySellAds
  • Niche site development (WordPress) and monetization
  • Info-product creation and promotion via marketplaces like JVZoo and WarriorPlus
  • Autoresponder (mailchimp, etc.) setup and email marketing campaigns

Portfolio: Some of my projects can be found at  http://happyrobot.co/ but if you need more web design examples or results from SEO campaigns, please don’t hesitate to contact me

Orlando, FL

Sales / Design Consultant

Responsibilities:

  • Responsible for designing and selling kitchen/bath/ home remodeling projects
  • Design project in 20/20 and educate customer on best products for their project
  • Conduct in-home sales presentations throughout Central Florida

Accomplishments:

  • Generated over $200k in sales revenue through “one call” and consultative selling techniques
  • Implemented cloud based file sharing system to centralize all customer folders (previously everything was paper only)
  • Created estimate/proposal spreadsheet template, allowing estimates to be put together in 30-90min. (previously everything done by hand on paper, taking up to a day)

Project Management: Entire construction/installation phase through customer sign-off
Product Knowledge: Numerous Cabinets, Granite/Quartz, Tile, Windows, Roofing, & Siding
Skills Used: Sales, Marketing, Project Management, Customer Service, Remodeling, Construction Management, Kitchen Design, Bath Design, 20/20 Design Software, Google Sketchup

Berlin, Germany

Tirendo was founded in October, 2011 as a Project-A backed venture. Located in Berlin, Germany, Tirendo is present in 11 countries and offers tires, rims, and other automotive parts and accessories. 

As of August 2014, over 50 employees (including myself) lost their jobs due to restructuring. You can read more about it here: http://www.deutsche-startups.de/2014/07/30/turbolente-zeiten-bei-tirendo/

Senior Business Developer, Project Team Leader – International

Business Development:

  • Originally hired as UK Country Manager; Managed the launch of Tirendo.co.uk
  • Analyzed KPI’s and developed solutions improve country website performance, i.e. changes in catalog sorting
  • Coordinated marketing campaigns with respective departments, i.e.  SEM, Affiliate, etc.
  • Developed landing page concepts with CRO and Marketing departments

Project Team Leader:

  • Lead a team of business developers on cross-country projects aimed at improving conversion rates
  • Held weekly, and, as needed meetings with team to develop and coordinate projects
  • Provided training workshops on Google Analytics, AdWords, and Funnel Reports for junior team members
Leipzig, Germany

Intercultural-Elements (ICE) is the market leader in assisting online retailers in expanding their business internationally. E-commerce experts and ChannelAdvisor specialists, ICE consults online merchants to develop and implement their Cross-Border Trade (CBT) strategies.

Sales and Marketing Consultant (Part-Time)

Sales:

  • Responsible for business development with UK and US based customers
  • Consulted online retailers on their CBT strategy; Present ICE’s services and solutions
  • Responsible for the administration of new or prospective customer data

Marketing:

  • Maintained and updated corporate website (WordPress)
  • Developed online marketing strategy, including social media and content marketing
  • Spearheaded the development a new consulting division
Leipzig, Germany

I was a part-time Research Associate in the Schumpeter Junior Professorship for Entrepreneurship and Technology Transfer , which is a position that concurrent to my Doctorate studies.

Research Associate (Wissenschaftlicher Mitarbeiter) (Part-Time)

  • Conducted specialized research regarding business models and business model innovation
  • Acted as a mentor and team leader for Master’s students’ external consulting projects
  • Assisted with teaching activities – preparation of presentations, coaching teams within lectures, etc
  • Coached and assisted Master’s students in the development of their thesis topics
  • Responsible for maintenance of Chair website on the HHL network
Hamburg, Germany                   

In Hamburg I worked as a Freelance Business English Trainer at Berenberg Bank, as well as other corporations such as Transfermarkt.de and The OTTO Group.

Business English Trainer

  • Trained corporate employees in methods to improve their English and overall communication ability
  • Focused on “Banking English” by discussing current bank initiatives, financial news and market events
  • Helped develop presentations, prepare for candidate interviews and other role-play scenarios
  • Worked with employees from Compliance, Anti-Money Laundering, Accounting, HR, Bond/Equity Trading, Risk Management, Private Banking, Client Accounts, Revision (Audit), Business Services (IT), and Portfolio Services
Tampa, FL                   

FSFP is a fully integrated commercial real estate firm specializing in investment sales, finance, insurance, asset management, property management and leasing. My role at FSFP was client-facing, centered on sales and account management.

Commercial Mortgage Associate                   Dec 2007 – Nov 2008

  • Developed a sales pipeline over $100 million in commercial real estate loans in less than 10 months
  • Compiled a database from scratch of over 5,000 commercial properties and 8,000 contacts
  • Responsible for analyzing and underwriting over $500 million in commercial real estate
  • Cold-called on a daily basis to develop new debt or equity financing opportunities

Senior Management Associate                  Nov 2008 – March 2010

  • Uncovered new opportunities for retail/office property management, leasing and brokerage
  • Increased real estate portfolio by over 100,000 sq. ft. in less than one year
  • Analyzed and underwrote commercial properties for management, leasing and/or investment sales
  • Designed and prepared marketing materials, offering memorandums, flyers and emails 
Orlando/Tampa, FL

Loyal Source is a full service recruiting and staffing firm headquartered in Orlando, FL. Founded in 2006, Loyal Source originated as a leading firm for the placement of banking and financial professionals. After the financial crisis, LS reorganized and is now a one of the premier staffing firms for government contracted services. 

Senior Executive Recruiter, Technology Manager

  • Managed full cycle recruiting processes by identifying, sourcing, screening, interviewing, and recommending qualified candidates.
  • Cold-called on a daily basis to prospective clients and candidates to uncover sales and recruiting opportunities.
  • Spearheaded a company initiative to focus on Technical/Engineering recruiting
  • Redesigned and implemented a new corporate website using open source Joomla software
  • Lead company-wide technology classes to maximize efficiency and productivity for all technical resources
Los Angeles, CA

Sales and Operations Manager

  • Oversaw all daily operations including customer relations, sales order fulfillment, management of warehouse staff, and updating of company website
  • Expanded customer base by securing new clients while exhibiting at the ASD/AMD Trade Show in Las Vegas
  • Developed sales campaigns for the promotion of new and featured products
  • Responsible for design and implementation of a new company website consisting of over 700 products
  • Relocated back to Florida due to family health reasons
Tampa, FL

GE Healthcare is the industry leader in bone assessment technologies and has steadily grown its Lunar product line by continuing to provide the industry’s most advanced technologies and services, enabling growth that significantly outpaces its nearest competitor.        

Field Support Engineer/Applications Specialist

  • Responsible for meeting daily service repair needs and driving customer satisfaction through service
  • Conducted on-site clinical applications and equipment training with Doctor or Radiology Tech
  • Participated in sales opportunities such as service contract renewals and assisted with promoting and implementing revenue programs
  • Worked closely with the sales organization to clinically support GE Healthcare customers in pre-sales and post-sales situations
  • Traveled extensively within Florida and various nationwide locations with little or no notice

Honors:

  • Rookie of the Year – Southeast Region
  • Received several awards for generating revenue producing sales and service contract leads